How To Start Handicrafts Business
Handicrafts in one of the fasted growing industry in India. Demand on Handicraft is growing Domestic market as well Export.
Also due to growing income on Indian consumer, they are spending more on furniture.
Basically, you need to start a little survey of business and analysis of supplies and demand for furniture,
Also, there is a wide range of furniture in the market so you need to decide your product line and target audiences of that.
Also, need to decide if you want to start manufacturing or trading only.
Also due to growing income on Indian consumer, they are spending more on furniture.
Basically, you need to start a little survey of business and analysis of supplies and demand for furniture,
Also, there is a wide range of furniture in the market so you need to decide your product line and target audiences of that.
Also, need to decide if you want to start manufacturing or trading only.
· start business you need to follow below
1. Establish or register a organization ( Firm/ pvt ltd / ltd)
2. Open a Bank Account in the name of the firm
3. Obtaining a Pan for the owner in case of firm/company name
4. If want to export than need IEC
5. Select Product: we have 2 option
· We can take the product from the internet ( illegal or temporary)
· We can start sampling as per the target product line
6. Systemized data for internal use(Company) and external Use( Buyer)
Ø Make master sheet and provide Style no / article no / product code
Ø Categorize article
Ø Create catalogue as per style / design range / specification / product category / Buyer type
Ø Information of data online display
Ø Other useful data like product shown for customer
7. Target market
Ø I personally prefer sale for all customer but targeting help us to find a buyer fast
Ø Target for market research of market
Ø Data gather for direct marketing
Ø crate product list for specific market
8. Marketing
Ø Online marketing
Ø Fair participation
Ø Showroom
Ø EPCH
9. Sampling and costing: we need to calculate the cost for the customer and need to make a sample with good quality and packing
10. Shipping for local and export need to try using different option or check cost.
11. Fast and Communication effective communication with the buyer
12. Label and packing should be like brand
13. Type of Customer
Ø Big Importer
Ø Importer normal
Ø Wholesaler / Distributor
Ø Trader / Supplier
Ø Retailer / Mail order
Ø Hotel / Restaurants / cafe / bar / interior
Ø Buying office / agent
Ø Home / office
Ø Parlour and other furniture
Online Marketing
Ø Inbound Marketing : In this we will work on lead generation via online
Ø Outbound marketing : In this we will work on direct contact to customer
ü Our Work for Inbound
ü Online profile on B2B - Alibaba, Indiamart , TradeIndia, Globe source and few more
ü Online Social media - Linkedin, Facebook, Google+ , Twitter , Youtube, Blogger, Instagram , Tumbler
ü Website design, content, Banner, Video,
ü Keyword selection
ü SEO
ü PPC adds
ü Proper follow up of big Inquiry
ü Marketing Material like printed catalogue
v Outbound marketing
v Bulk mail on data ( Custom or google search or directory etc)
v Calling on data
v data gathering by google search or other option
v Sales team for buyer showroom visit
o Our Team
o
Step of work
ü Start with creating the profile of each platform with a common password sheet
ü Search invoice generating software
ü Image managing process
ü Banner creator and video manger software
ü Content website and introduction list with the key factor
ü Product and price list
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