Markting Mix for Product and Services

1.      Type of Marketing

1.      Inbound - in this we promote our product and services in a way to attract customer or we motivate customer to contact us. I always prefer to do Inbound Marketing as it take less effort and good result in long term.

2.      Outbound - In this we contact our customer with use different way to Offer our Product or services . This is very good for quick result.

2.      We can also classified our  marketing in 2 way :

1.      Online Marketing : Internet is a biggest and cheapest medium for communication. and it is making world as a Global village . All activity come under this we can consider as online marketing. This is my favourite work as we can do marketing globally with the use of Internat.

2.      Offline Marketing : Internet is not only way of marketing or we can say all type of activity other than online come under Offline Marketing. If you want to grow fast you need to work on every possibility.

After brief introduction of marketing we can classified our all activity under 4 type

1.      Online Inbound

2.      Offline Inbound

3.      Online Outbound

4.      Offline Outbound

Please find below Activity we can do in marketing on the base of target sales Figure / Products / Advantage / Target Area / type of customer / Geo location .

We need to consider on every part for good return on Investment.

Online Inbound : This is my favourite and I have Four year experience on this specially for B2B Marketing And we can do lot of below in this Area

1.      B2B portal : We can start with website but I prefer to start with B2B portal as they provide good leads and most the customer aware of this ( we can start with 1 to 5 Portals) depend on Target sales and Budget. ( choosing good platform and good working is half of the win)

2.      Social Media : Near about every second person of Business is using social media so it is good to contact with customer without puzzling him. 9 We can start with 4 to 8)

3.      Website : It comes on third but is very important as if you want long term relationship with customer than you need to use your own Platform other Platform is good for getting customer there is no sense to instruct use other platform for connecting specially B2B portal .

4.      Product Posting : It is very Important part of marketing so we will discuss on this is 3 steps

5.      Content Marketing ; After product image and communication , content is Third Important thing to reach Target audience and it will important part of all above activity.  

6.      SEO. It is broad area and we will discuss on it step by step

7.      E-commerce Portal- This last but not least we will help to sale on this as there is many seller of each category

Offline Inbound : There is lot of traditional way of marketing so we will discuss about most of in this area Currently I am starting for business of Furniture and Handicrafts and this will cover most of the Topics

1.      Fair Participation . Most of the Buyer go for Fair so this is good way to contact Buyer and it is1 to 15 days process depend on the Fair and type we will cover most the topic and concern fair of your Business.

2.      Multiple office : we can open offices depend on buyer market or sourcing area 

3.      Franchisee model : We can appoint distributor in each area with margin sharing model ,

4.      Referral Marketing- If your quality is best you can use this

5.      Branding : this is separate process and it is for mostly B2C  

6.      Advertisement : We can use different add process depend on product or services

7.      Register in group ( we can register in EPCH or Fieo type group.

Online Outbound : Out Marketing is also good part of marketing mix.

1.      Bulk Mail : We can plan good strategy for bulk mail as we will get lot of data of above activity.

2.      Data gathering: It is important part of   outbound marketing in this we collect email and contact detail direct form Buyer website or online different directories.

3.      Social media : We can collect data with use of social media.

4.      We can buy custom data

Offline Outbound : It this we use other activity

1.      Visit customer / cold calling

2.      Calling on online and offline data

Catalogue , Product design , Price Place also Important topic to discuss

India furniture seller mentality

Most of the Indian furniture seller most stupid person I ever seen, and I am saying this because I love Indian culture and art.

Most of the company owner never focus on delivery even customer left them and also furniture quality is not up to the label.

They have lot of potential to good work , but due to Indian mentality they never want to grow .

I also want to discuss about few beautiful seller who also supply goods to big buyer like Restoration hardware and Ikea , and it is tuff task to find them because good quality supplier have full order book so they never focus on business expansion or new customer acquisition.

I suggest you to pick only those supplier who can show you quality and take guaranty of goods, and if you want to small quantity than prefer to buy local supplier otherwise you lose all money include heavy shipping cost,  and most important time for order.

Best of luck for your purchase    

FAQ

Minimum Order Quantity: We can work on low minimum also. For the Large Articles like Dining Tables, Cupboards, Coffee Tables etc we have a minimum of 5-6 pcs. For smaller articles like Stools, chairs etc we have a minimum of 25-30 pcs. But for some articles we can also make 15 pcs.

Best would be that you select the articles that you would like to buy and inform of us the approx order quantity per article. We can then confirm if the same is possible.

Prices: The rates on Alibaba site are not correct but roughly indictive. We Once you select your designs we shall quote our best prices to you.

Custom Made:   Most articles are our own designs, We have over 3000 designs, and have only uploaded 300-400 designs on Alibaba. Every month we add some 50-60 designs to our collection. Most designs are not uploaded on Alibaba . You are free to buy which ever designs you like.

Discount: Alan we shall give you very competitive prices. We dont have any buyers in Philippines yet but we know that the demand for iindustrial furniture there is large. We would be happy if we can grow our business together We would support you with competitive prices , good quality and deliveries to have a long term business relationship with you.

Assembly of Products:  Most Articles come fixes. Some articles like Dining Tables etc come in Knock down condition to save Freight costs.  All knock down articles are very easy to assemble. They come with assembly instruction sheets. If you like we can also upload a video of the assembly process which would provide you with step by step instructions

Industrial Table

small round dining table

Product Overview

This classic dining table is simple and elegant with basic iron work and copper finish. Pair a few Classic Copper Collection chairs around this beautiful dining table and enjoy an elegant meal with your friends and family ! Its surface is made by reclaimed wood and repurposed copper .Usable in Small Eclectic Indoor Pub Get the retro Look for Interior Furniture Design

Aviator furniture dining Table

Highlights the true beauty of old timber. Clear tempered glass top with eased edge and corners to feel royal.Each beam is de-nailed and washed by hand, Cut and fixed by hand preserving its history and authenticity. The warmth of the wood is contrasted with the cool riveted Spitfire base of Nickel Finish.also Available in aluminium Spitfire or Black Spitfire.

Reclaimed wood industrial style dining table

Modern shape combined with reclaimed nature of the wood makes this table look fabulous in any environment.U shape legs provide this table an extra stability; at the same time tile pattern tabletop makes this table very special and unforgettable. Available in multiple sizes, and can seat up to 12 people Made from Reclaimed pine wood (smooth sanding, tile pattern), oil finish

hall folding seat table

antique  industrial oversized 8-seat interior factory lunch hall table contains 8 matching folding or drop-down heavy gauge steel sheet  stool with tubular pipe legs and floor flanges to hold table and weight properly also reduce floor damage . the spacious table top is comprised of Acacia Recycle wood refinished and sealed.the interconnected stools are folded underneath the table to facilitate washing of the floors and save space for other activity. the iron and steel base with stools contain a uniform "with all possible Colour " paint finish.

Industrial Dining Table with Black Washed Steel

Antique recycled dining table with  black washed Mild steel and unique legs with Palletise wood top will give you something to talk about over dinner!can be combined beautifully with Tolix Dining Chair.The Palletise pine hardwood top is veneered to give you the perfect table top surface and the Antique leg design adds a modern twist to the industrial look. The industrial style of metal  framing is solid black washed steel and benefits from visible, exposed hardware to bring home the real industrial look with recycled wood. The wooden components are made from small pcs we have in our workshop and are beautifully treated in light grey to compliment the washed steel.

French style dining table

This dining table comes with reclaimed wood Top and cast iron Base . This knock down furniture dining room table is a rich and masterful blend of rustic Reclaimed Wood on the tabletop and cool pewter iron base and legs. The Mango wood planking on top , has a wide variety of wood tones and grains like Natural wood look to reclaimed painted look  . The metal base has been formed into graceful curves that are set off by the delicate feet and easily fit. Table top is made of rustic reclaimed wood Well designed black iron base 2 straight rods fixed on the bottom of the table Makes your dining room to look more gorgeous

Industrial style Crank Dining Table with Wheels

We have various crank table style which used for great desks, tables, conference tables, and dining tables , Cafe and Restaurant Tale and also As Bar furniture . They are heirloom quality, built to last generations.includes industrial furniture design  with natural steel finish, custom sizes availableHeight adjustment screw mechanisms. This piece has a iron wheel, crank the wheel and it goes up or down. Can be built in many sizes as a desk or table. Available with casters too.It is pretty heavy. Also  support a wood, glass, steel, or stone top. Colour as you want

International standard of Quality Control of each Industrial crank table as height function is very important .Suitable for long term use like , Fit for Industrial style decoration for Home, hotel , Cafe, Restaurants and Bars . Easy to move with Wheels and less space consuming

Replica Tolix Table Wooden Table

Inspired by the original Xavier Pauchard Tolix table that become popular during the 20th century for its chic, but heavy duty design, the replica of this 1930s table design is an affordable modern classic. The original Xavier Pauchard Tolix table is known for its strong steel construction and industrial, yet chic styling. It really is an interesting piece that has withstood the test of time.The Replica Teak Top Tolix Table, suits both minimal, industrially styled spaces, as well as more homely areas. With a choice of galvanizing or brightly coloured powder coated finishes, there is a style to suit everyone. paired with our Replica Tolix Chairs and Replica Tolix Armchairs, for a French bistro inspired dining setting.

Information

This adjustable height table features a solid mango wood top with metal trim resting on a cast iron pedestal base. Lubricate with graphite, do not use oil.

Features

·         Cast metal base

·         Without wheels

·         Style: Rustic

·         Material: Solid reclaimed wood / Iron / Leather seat

·         Finish: Distressed iron base with hand painted mango top

·         Shape: Round

·         Distressed finish

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