Markting Mix for Product and Services

1.      Type of Marketing

1.      Inbound - in this we promote our product and services in a way to attract customer or we motivate customer to contact us. I always prefer to do Inbound Marketing as it take less effort and good result in long term.

2.      Outbound - In this we contact our customer with use different way to Offer our Product or services . This is very good for quick result.

2.      We can also classified our  marketing in 2 way :

1.      Online Marketing : Internet is a biggest and cheapest medium for communication. and it is making world as a Global village . All activity come under this we can consider as online marketing. This is my favourite work as we can do marketing globally with the use of Internat.

2.      Offline Marketing : Internet is not only way of marketing or we can say all type of activity other than online come under Offline Marketing. If you want to grow fast you need to work on every possibility.

After brief introduction of marketing we can classified our all activity under 4 type

1.      Online Inbound

2.      Offline Inbound

3.      Online Outbound

4.      Offline Outbound

Please find below Activity we can do in marketing on the base of target sales Figure / Products / Advantage / Target Area / type of customer / Geo location .

We need to consider on every part for good return on Investment.

Online Inbound : This is my favourite and I have Four year experience on this specially for B2B Marketing And we can do lot of below in this Area

1.      B2B portal : We can start with website but I prefer to start with B2B portal as they provide good leads and most the customer aware of this ( we can start with 1 to 5 Portals) depend on Target sales and Budget. ( choosing good platform and good working is half of the win)

2.      Social Media : Near about every second person of Business is using social media so it is good to contact with customer without puzzling him. 9 We can start with 4 to 8)

3.      Website : It comes on third but is very important as if you want long term relationship with customer than you need to use your own Platform other Platform is good for getting customer there is no sense to instruct use other platform for connecting specially B2B portal .

4.      Product Posting : It is very Important part of marketing so we will discuss on this is 3 steps

5.      Content Marketing ; After product image and communication , content is Third Important thing to reach Target audience and it will important part of all above activity.  

6.      SEO. It is broad area and we will discuss on it step by step

7.      E-commerce Portal- This last but not least we will help to sale on this as there is many seller of each category

Offline Inbound : There is lot of traditional way of marketing so we will discuss about most of in this area Currently I am starting for business of Furniture and Handicrafts and this will cover most of the Topics

1.      Fair Participation . Most of the Buyer go for Fair so this is good way to contact Buyer and it is1 to 15 days process depend on the Fair and type we will cover most the topic and concern fair of your Business.

2.      Multiple office : we can open offices depend on buyer market or sourcing area 

3.      Franchisee model : We can appoint distributor in each area with margin sharing model ,

4.      Referral Marketing- If your quality is best you can use this

5.      Branding : this is separate process and it is for mostly B2C  

6.      Advertisement : We can use different add process depend on product or services

7.      Register in group ( we can register in EPCH or Fieo type group.

Online Outbound : Out Marketing is also good part of marketing mix.

1.      Bulk Mail : We can plan good strategy for bulk mail as we will get lot of data of above activity.

2.      Data gathering: It is important part of   outbound marketing in this we collect email and contact detail direct form Buyer website or online different directories.

3.      Social media : We can collect data with use of social media.

4.      We can buy custom data

Offline Outbound : It this we use other activity

1.      Visit customer / cold calling

2.      Calling on online and offline data

Catalogue , Product design , Price Place also Important topic to discuss

India furniture seller mentality

Most of the Indian furniture seller most stupid person I ever seen, and I am saying this because I love Indian culture and art.

Most of the company owner never focus on delivery even customer left them and also furniture quality is not up to the label.

They have lot of potential to good work , but due to Indian mentality they never want to grow .

I also want to discuss about few beautiful seller who also supply goods to big buyer like Restoration hardware and Ikea , and it is tuff task to find them because good quality supplier have full order book so they never focus on business expansion or new customer acquisition.

I suggest you to pick only those supplier who can show you quality and take guaranty of goods, and if you want to small quantity than prefer to buy local supplier otherwise you lose all money include heavy shipping cost,  and most important time for order.

Best of luck for your purchase