Showing posts with label Furniture digital marketin. Show all posts
Showing posts with label Furniture digital marketin. Show all posts

Monday, 26 June 2017

Tips to find International Buyer of furniture and Handicrafts

There is Two type of marketing , Inbound and Outbound .

  • Inbound - In this method we use different type of activity for generate inquiry.
  1. Online Profile
  2. Website
  3. B2B portals
  4. Social Media portals
  5. Fair participation
  6. Online add via google advard and facebook
  7. Content marketing
  8. Blog
  9. Vedio
  • Outbound marketing - In this we directly contacting customer in place of generating inquiry
  1. Contact Buying agency
  2. Data gathering and contacting 
  3. Hire a Agent
  4. Setup overseas office   
There is no any common way to marketing we need use all way of communication with buyer for better result.

Sunday, 25 June 2017

Top 11 strategy for Mobile digital marketing

Use of digital platform growing rapidly so it is necessary to use effective marketing strategy for better result. use of ad blocking is growing on all device and platform like Mobile , Tablet, PC , Laptop , Ios , Android , Chrome , Mozilla and Opera other so we need to use different strategy to get better result and reach target audience.

Below we are discussing about 11 strategy which is useful to mobile and other device.

  1. Boost post on social media - Social user are growing and every 2 person on the earth using social media Chanel and most of them using more than one. We can boost our post on Facebook and Twitter so it will show like feed from contact and increase chance of customer for traffic. Most of the time it bypass ad block and attract more attention from audience so it is replacing traditional advertising. there is various type of option available so you can reach on target audience in place of other audience.
  2. Create great Content - Success of any campaigner depend on the good content. Now days most of internet user overwhelm of adds and most o the time they don't even notice of the add. This Means we need to do some creative and mutual benefit content to show. if you relate add emotional , motivational or welfare of society there is more chance to share your add on different platform like super Bowl and Vodafone zoo add like the most in India.

  3. Change Behavior and User Experience -  Most of the time we use add space of mobile in starting or bottom and it is better to put add on middle space so there is more chance to add read by customer. in place of detailing about our product use to strategy to show use of our product to improvement of life.
  4. Building relation with audience -In place of sitting back and waiting for getting click via ads or post  build relationship with our potential social media connection. if you can hire and social media manager encourage whole team to like post fee and friendly comment. Every Like and comment act as hyperlink back to your social media account. this will help to boost our post and once you add little add expanse via post boost this will help to get more traffic.


  5. Use Video streaming : Video is always influence more than words and 15 second snapcaht  and Instagram clip can manipulated target audience and it is gain authority and brand awareness. Due to ad blocking we should try to good use of time as time is valuable for all.  
  6. Provide value of each connection -
  7. Use Contextual marketing -
  8. Look for native advertising
  9. Use affiliated marketing  
  10. Integrator with mobile publisher
  11. Target customer with social media marketing

Wednesday, 31 May 2017

Work of CEO in small Handicraft Unit

·   Running buyer communication and detail
d
 -  - Buyer is always important as main source of revenue so CEO should follow should follow buyer of  try to generate sale with sales staff any how.
·   
      Create segregate country data

- - Every handicrafts company get so many Inquiry from different person of city or different state even different country. once we segregate data we can easily make good strategy based on targeted audience and also we show different product for different list of email, address or Phone. also help to different discount offer and sales by education plan.

·         Create profile In all platform 
   
      Online platform always help  to generate sales so create Profile on B2B and social media platforms and try to post twice in week or every day. Many way of social media promotion and B2B marking so use use it for Grow.
    Blog 

Blog is a traditional way of digital marketing and someone have basic knowledge of blog than it help to generate more traffic on main website.

·       video

Visual always speak more than words and every good quality video make big impression on costumer mind.
Fair Participation and Event

Another Traditional way of marketing to show our product in Trade show or other event where we can offer our product for Buyer. 

·         1 content
·         Bulk mail 100
·         1 catalog
·         Post few article on every platform
·         more about training
·         creative writing
·         Meditation
·         Creative writing
·         Picture selection and segregation
Duties include

- Helping our photographer cycle furniture on and off set.
- Delivering furniture to our customers.
- Picking up furniture from our leads.
- Making small repairs to furniture.
- Taking out the trash.
- Cleaning furniture.


Must

- Be a cautious individual when handling furniture and driving our van.
- Learn how to tie down furniture in our van (we will teach you).
- Able to lift 60+ LBS on a regular basis
- Have a good attitude.
- Pass basic background check
- Valid Drivers License

If you believe this position would be a good fit for you, please attach a resume and also leave your full name, phone number, and a short bio about yourself, including your interests and hobbies outside of work in the email body.

·          

Sunday, 28 May 2017

Online Furniture start-ups Rethink strategies due to slow online growth

Furniture is big industry and so many startup entering this line so all of them making attacking strategies to get more customer and more sales.

Gross monthly sales of Urbanladder is 20 to 25 crore in compare 45 Crore of pepperfry .both company planning to m&A with small retailer to reach more customer and also it will save cost and time of each transaction as most of the furniture is big size so it is better to arrange transport till nearest place from targeted customer.

flipkart is planning to add 35 category in private sale with target of 100 crore of each category and pepperfry is planning to invest US$6 million for increase store 17 to 50 by end of this year.

livspace is planing big role in market and gathering more share form all major online port and main time major 10 furniture  expanding there business by online portal and there is many chance to merger or acquisition with exiting player, 

Most of the important thing is 55% part of total sale is commercial furniture and most f the big customer go BB portals so anyway competition is increasing in Indian market of furniture and there is lot of chance to see major change in Buying process of customer and saling process of company  
  

Tuesday, 23 May 2017

top 10 online furniture eCommerce sites in India

Furniture is one of the fastest Growing Industry in India followed via Infrastructure. due to changing buying habits of Indian buyer Online market place playing big role in furniture retail.

Still 80 % furniture market in unorganized in India and organized sector is growing in 2 digit from last decade.

Before Showing big player we want to inform that Flipkart , Amazon and other big online retailer like fabindia , gozefoplanning to capture more share in furniture market and already had separate team for this.  

Below is big player of online furniture:

Urbanladder ; Bengaluru based startup playing big role and have near about 70000 design on website to fulfill all your need. It focuses strongly on high end furniture products. This player has its reach on very refined segment of buyers. Accordingly, its market share is the smallest.

mypeachtree : Kirti nagar dehli based company doing may product of wood and other product and good for compare price.

wooden street : Wooden Street is an online custom furniture store headquartered in Jaipur, Rajasthan. It has offices in Udaipur, Bangalore and Pune.India’s first online custom furniture store provides complete furniture customization services.The custom to order process enables each customer to customize their preferred furniture piece as per their style, taste, wood, and finish type.

hometown : also know by Fabfurnish is a big player of online furniture market and have trust of millions Indian. it is a startup base at Gurgaon New name gurugram . and due to located in NCR have good customer base in NCR India.


at-home : Have may store in south and central India and growing network rapidly. base ar Hyderabad

stitchwood : It is economic capital based Indian company and most of the costumer of this company from same region and know targeting all Indian customer.A recent startup in the ecommerce industry has been trying their hands in manufacturing the furniture from categories such as sofa’s and wardrobes. However, they have still not come up with the remaining range of furniture customization.

pepperfry : Mumbai base startup  support environment and plant with the name of Grow Tree also have 94000 design for chose

gocosy : One of the growing company and facing lot of challenge and growing.

customfurnish : As per known by the name this is one of best company if yo want to made custom made furniture and this will help to set all your requirement.

evok : Deals in all king of imported and local furniture of India and if you want module furniture this will really help to fulfill your need. also you will love furniture of this company once you will visit on web.

mebelkart : This company have good strategy and got funding form big investor so  now adding new range rapidly and you can also find may industrial furniture on this site.

teakandwalnut : Beautiful website sales most of the imported article.

Also have so may big player of single Brand like godrejinterio , durian , insaraf , nilkamal and so may this will discuss further.

How you will like this and send us if you have question for furniture, furniture business or manufacturing or want to tie up for marketing

  

Tuesday, 20 December 2016

Furniture B2B Marketing on Digital marketing platform

Digital marketing playing big role in new marking strategy of furniture company.

Due to different marketing platform it is easy to communicate buyer even different country.

Below is top list of B2B Platform

  1. Alibaba 
  2.   indiamart
  3. Globalsources
  4. eporta.com
  5. tradeb2b.net
  6. tradekorea.com
  7. tradeindia.com
  8. diytrade.com
  9. ioffer.com
  10. en.china.cn
  11. dhgate.com
  12. Manta.com
  13. exportersindia.com
  14. go4worldbusiness.com
  15. tradeford.com
  16. sahibjionline.com
  17. eworldtradefair.com
  18. ebizgc.com
  19. hindustanmarkets.com
  20. blizuu.com
  21. zilzar.com
  22. furniture.co.in
  23. riwick.com
  24. vme.iwofurn.com
  25. rusb2b.com
  26. uppler.com
  27. kompassindia.com
  28. furninfo.com
  29. 2exim.com
  30. seowexport.com.my
So use so many platform of furniture this may help to improve your keyword Ranking.

Best of luck for both buyer and seller.