1.
Type of
Marketing
1. Inbound -
in this we promote our product and services in a way to attract customer or we
motivate customer to contact us. I always prefer to do Inbound Marketing as it
take less effort and good result in long term.
2. Outbound -
In this we contact our customer with use different way to Offer our Product or
services . This is very good for quick result.
2.
We can also
classified our marketing in 2 way :
1. Online
Marketing : Internet is a biggest and cheapest medium for communication. and it
is making world as a Global village . All activity come under this we can
consider as online marketing. This is my favourite work as we can do marketing
globally with the use of Internat.
2. Offline
Marketing : Internet is not only way of marketing or we can say all type of
activity other than online come under Offline Marketing. If you want to grow
fast you need to work on every possibility.
After brief
introduction of marketing we can classified our all activity under 4 type
1. Online Inbound
2. Offline
Inbound
3. Online
Outbound
4. Offline
Outbound
Please find below Activity we can do in marketing on the base
of target sales Figure / Products / Advantage / Target Area / type of customer
/ Geo location .
We need to consider on every part for good return on
Investment.
Online Inbound : This is my favourite and I have Four year
experience on this specially for B2B Marketing And we can do lot of below in
this Area
1. B2B portal
: We can start with website but I prefer to start with B2B portal as they provide
good leads and most the customer aware of this ( we can start with 1 to 5
Portals) depend on Target sales and Budget. ( choosing good platform and good
working is half of the win)
2. Social
Media : Near about every second person of Business is using social media so it
is good to contact with customer without puzzling him. 9 We can start with 4 to
8)
3. Website :
It comes on third but is very important as if you want long term relationship
with customer than you need to use your own Platform other Platform is good for
getting customer there is no sense to instruct use other platform for
connecting specially B2B portal .
4. Product
Posting : It is very Important part of marketing so we will discuss on this is
3 steps
5. Content
Marketing ; After product image and communication , content is Third Important
thing to reach Target audience and it will important part of all above
activity.
6. SEO. It is
broad area and we will discuss on it step by step
7. E-commerce
Portal- This last but not least we will help to sale on this as there is many
seller of each category
Offline Inbound : There
is lot of traditional way of marketing so we will discuss about most of in this
area Currently I am starting for business of Furniture and Handicrafts and this
will cover most of the Topics
1. Fair
Participation . Most of the Buyer go for Fair so this is good way to contact
Buyer and it is1 to 15 days process depend on the Fair and type we will cover
most the topic and concern fair of your Business.
2. Multiple
office : we can open offices depend on buyer market or sourcing area
3. Franchisee
model : We can appoint distributor in each area with margin sharing model ,
4. Referral
Marketing- If your quality is best you can use this
5. Branding :
this is separate process and it is for mostly B2C
6. Advertisement
: We can use different add process depend on product or services
7. Register in
group ( we can register in EPCH or Fieo type group.
Online
Outbound : Out Marketing is also good part of marketing mix.
1. Bulk Mail :
We can plan good strategy for bulk mail as we will get lot of data of above
activity.
2. Data
gathering: It is important part of outbound marketing in this we collect email
and contact detail direct form Buyer website or online different directories.
3. Social
media : We can collect data with use of social media.
4. We can buy
custom data
Offline Outbound : It this we use other activity
1. Visit
customer / cold calling
2. Calling on
online and offline data
Catalogue , Product design , Price Place also Important topic
to discuss
