Expension plan of Rustic green for India for Top 10 cities

Mumbai – One of the fastest-growing market for our range of Furniture and we are searching for the regular customer for it. Normally we sold 4 to 5 cafe or home furniture project every month. Wine Barrels, Epoxy table and Table base is the main product for this market.

Delhi – this is our second base and we have a marketing office in Delhi and we have shipment twice in a week. Leather sofa, aviator furniture, Bone Inlay, Epoxy table and cafe furniture is the main product for this market.

Bangalore – due to the high growth of the city and good disposal income of the customer, it is good to have a showroom in this location and we are trying to find the right contact person in this location. 

Bone Inlay, Epoxy and cafe furniture is the main product for this market.

Hyderabad – one of the major problem for this is regular transport so we need a big customer to capture this market than we can ship a full truckload once in a month. Table base, cafe chair and the table is the main product for this city.

Chennai – this the city has a wide range of furniture demand and we can sell many articles in this the city even we are in the process to develop distribution for 3 dealers in this area.

Kolkata – is one of the oldest city on India and we did many projects in this area but now we in focus to get 1 or 2 regular customers in place of a direct order.

Pune – is one of our favourite city due to high growth and nature of the peoples. We sold many projects in this are for cafe and hotels also few household customer as well. We have regular services for this area.

Jaipur – as know by the pink city and we also going to set up a production unit in this area. Currently searching a channel partner for this are.

Ghaziabad – is one of the major city of UP and part of NCR, we did many projects and searching partner to capture huge market of this city.

Agra – is good city for stone and also good demand of high end cafe due to TAJ tourist in this area. We get many Inquiry but lack of conversion, we need highly motivated sales partner for this area.

Meerut – with good connectivity with NCR and we did only onebut big project  this is attractive market for US. We wants a good partner for this area.

Live Edge Factory in Jodhpur

Rustic Green is one of the largest natural edge furniture making company with a capacity of 10000 top every month.

the total working area of the company is 5000 meter.

Quality of every pcs is very fine and it is a big name of the field of wooden live edge top.

Epoxy River dining Table

The epoxy dining table is the combination of epoxy (Resin) and live edge acacia wood. we do many patterns of epoxy resin tables. Every table looks really nice and amazing and beautiful.   Below design with blue epoxy looks really nice.

This is one of nice design of the epoxy table with river style and black epoxy. Acacia and Sheesham wood looks really nice and we can also use teak or walnut.

Below one of the nice design with CNC work of 8 mm thick iron legs and top made by live edge acacia top with clear epoxy.

we can also do top with acacia solid slab and epoxy work on it.

Below one of the latest design of live edge wood and same live edge epoxy work.

Epoxy dining table

The epoxy dining table is one the fastest range of dining table and epoxy combination and most the people love to have a beautiful range of epoxy tables,. Now I am showing some interesting design from Alibaba and Indiamart of a company name Rustic green.

Above design is made by 2 live edge acacia slab and epoxy filling between of them.

Industrial table base providing a lovely look for them.

This is also the same combination of the top with a different kind of blue colour used in resin. this epoxy table top is good for both dining and central table.

Heavy epoxy and wood top with 6 cm thickness of tabletop and heavy pipe base.

Chestfeild Leather single seater sofa

Leather chesterfield sofa made in real leather and good quality PU Foam with Polyester.

This is made in Jodhpur and there is any type of color and size we have done in Jodhpur.

We can also make this in Fabric, Velvet, Leather and Artificial Leather. There is a lot of design is developing with tufting process and Button.some time we use the button in the seat and some time seat will plan.

Also, second this we did change in the armrest of the sofa. below we are adding more design to understand.

Above single seater sofa made by high-end fabric and plan armrest for long. also, the antique gold button looks really nice on the sofa. we can do much change in legs as well.

 Half round back looks really nice and light grey leather with dark finish Sheesham wood legs

Cafe Chair on Indiamart from Jodhpur

Industrial furniture trend is growing in around the globe and Jodhpur is Indian Hub of Furniture.

More than 200 suppliers from Jodhpur doing business via Indiamart and We are showing few designs below from Indiamart one of the company based in Delhi and Have factory in Jodhpur.

This is a total Metal Cross back chair with an antique finish, this looks really nice and cheap price than a wooden sheet as the wooden sheet is the cost is 300vandrequired double process.

Below chair price is INR 1300 for Bulk order. 

Below is the same design as other colour and finish and we have many options with little change on the material colour and backrest  

Tolix range is also growing in different option and you can found many beautiful options of this.

Outdoor play big role to attract customers for dining and bar and below beautiful design look really nice.

Giron Leather chair with Cross leg round table option is also good for home and dine.

This really nice outdoor chair is one of the best sellers. this is made by rod and powder coated to protect for rust. 

We will add more designs soon to provide more option for you.

Cross Leg daining Table

below is one of design of Cross legs with wooden Top and Leather Chair

Markting Mix for Product and Services

1.      Type of Marketing

1.      Inbound - in this we promote our product and services in a way to attract customer or we motivate customer to contact us. I always prefer to do Inbound Marketing as it take less effort and good result in long term.

2.      Outbound - In this we contact our customer with use different way to Offer our Product or services . This is very good for quick result.

2.      We can also classified our  marketing in 2 way :

1.      Online Marketing : Internet is a biggest and cheapest medium for communication. and it is making world as a Global village . All activity come under this we can consider as online marketing. This is my favourite work as we can do marketing globally with the use of Internat.

2.      Offline Marketing : Internet is not only way of marketing or we can say all type of activity other than online come under Offline Marketing. If you want to grow fast you need to work on every possibility.

After brief introduction of marketing we can classified our all activity under 4 type

1.      Online Inbound

2.      Offline Inbound

3.      Online Outbound

4.      Offline Outbound

Please find below Activity we can do in marketing on the base of target sales Figure / Products / Advantage / Target Area / type of customer / Geo location .

We need to consider on every part for good return on Investment.

Online Inbound : This is my favourite and I have Four year experience on this specially for B2B Marketing And we can do lot of below in this Area

1.      B2B portal : We can start with website but I prefer to start with B2B portal as they provide good leads and most the customer aware of this ( we can start with 1 to 5 Portals) depend on Target sales and Budget. ( choosing good platform and good working is half of the win)

2.      Social Media : Near about every second person of Business is using social media so it is good to contact with customer without puzzling him. 9 We can start with 4 to 8)

3.      Website : It comes on third but is very important as if you want long term relationship with customer than you need to use your own Platform other Platform is good for getting customer there is no sense to instruct use other platform for connecting specially B2B portal .

4.      Product Posting : It is very Important part of marketing so we will discuss on this is 3 steps

5.      Content Marketing ; After product image and communication , content is Third Important thing to reach Target audience and it will important part of all above activity.  

6.      SEO. It is broad area and we will discuss on it step by step

7.      E-commerce Portal- This last but not least we will help to sale on this as there is many seller of each category

Offline Inbound : There is lot of traditional way of marketing so we will discuss about most of in this area Currently I am starting for business of Furniture and Handicrafts and this will cover most of the Topics

1.      Fair Participation . Most of the Buyer go for Fair so this is good way to contact Buyer and it is1 to 15 days process depend on the Fair and type we will cover most the topic and concern fair of your Business.

2.      Multiple office : we can open offices depend on buyer market or sourcing area 

3.      Franchisee model : We can appoint distributor in each area with margin sharing model ,

4.      Referral Marketing- If your quality is best you can use this

5.      Branding : this is separate process and it is for mostly B2C  

6.      Advertisement : We can use different add process depend on product or services

7.      Register in group ( we can register in EPCH or Fieo type group.

Online Outbound : Out Marketing is also good part of marketing mix.

1.      Bulk Mail : We can plan good strategy for bulk mail as we will get lot of data of above activity.

2.      Data gathering: It is important part of   outbound marketing in this we collect email and contact detail direct form Buyer website or online different directories.

3.      Social media : We can collect data with use of social media.

4.      We can buy custom data

Offline Outbound : It this we use other activity

1.      Visit customer / cold calling

2.      Calling on online and offline data

Catalogue , Product design , Price Place also Important topic to discuss

India furniture seller mentality

Most of the Indian furniture seller most stupid person I ever seen, and I am saying this because I love Indian culture and art.

Most of the company owner never focus on delivery even customer left them and also furniture quality is not up to the label.

They have lot of potential to good work , but due to Indian mentality they never want to grow .

I also want to discuss about few beautiful seller who also supply goods to big buyer like Restoration hardware and Ikea , and it is tuff task to find them because good quality supplier have full order book so they never focus on business expansion or new customer acquisition.

I suggest you to pick only those supplier who can show you quality and take guaranty of goods, and if you want to small quantity than prefer to buy local supplier otherwise you lose all money include heavy shipping cost,  and most important time for order.

Best of luck for your purchase    

FAQ

Minimum Order Quantity: We can work on low minimum also. For the Large Articles like Dining Tables, Cupboards, Coffee Tables etc we have a minimum of 5-6 pcs. For smaller articles like Stools, chairs etc we have a minimum of 25-30 pcs. But for some articles we can also make 15 pcs.

Best would be that you select the articles that you would like to buy and inform of us the approx order quantity per article. We can then confirm if the same is possible.

Prices: The rates on Alibaba site are not correct but roughly indictive. We Once you select your designs we shall quote our best prices to you.

Custom Made:   Most articles are our own designs, We have over 3000 designs, and have only uploaded 300-400 designs on Alibaba. Every month we add some 50-60 designs to our collection. Most designs are not uploaded on Alibaba . You are free to buy which ever designs you like.

Discount: Alan we shall give you very competitive prices. We dont have any buyers in Philippines yet but we know that the demand for iindustrial furniture there is large. We would be happy if we can grow our business together We would support you with competitive prices , good quality and deliveries to have a long term business relationship with you.

Assembly of Products:  Most Articles come fixes. Some articles like Dining Tables etc come in Knock down condition to save Freight costs.  All knock down articles are very easy to assemble. They come with assembly instruction sheets. If you like we can also upload a video of the assembly process which would provide you with step by step instructions